public function process_posts( $data = array(), $start_immediately = false ) {
		if ( ! $start_immediately && 'manual' === $this->type ) {
			/** @var Tribe__Events__Aggregator__Service $service */
			$service = tribe( 'events-aggregator.service' );
			$service->confirm_import( $this->meta );
		}

		// if this is a batch push record then set its queue to fetching
		// to feed the UI something coherent
		if ( ! $start_immediately && ! $this->is_polling() ) {
			// @todo let's revisit this to return when more UI is exposed
			$queue = new Tribe__Events__Aggregator__Record__Queue( $this, 'fetch' );

			return $queue;
		}

		$items = $this->prep_import_data( $data );

		if ( is_wp_error( $items ) ) {
			return $items;
		}

		$queue = Tribe__Events__Aggregator__Record__Queue_Processor::build_queue( $this, $items );

		if ( $start_immediately && is_array( $items ) ) {
			$queue->process();
		}

		return $queue->activity();
	}