public function should_display() {
		// If upsells have been manually hidden, respect that.
		if ( defined( 'TRIBE_HIDE_UPSELL' ) && TRIBE_HIDE_UPSELL ) {
			return false;
		}

		$current_screen = get_current_screen();

		$screens = [
			'tribe_events_page_tribe-app-shop', // App shop.
			'events_page_tribe-app-shop', // App shop.
			'tribe_events_page_tribe-common', // Settings & Welcome.
			'events_page_tribe-common', // Settings & Welcome.
			'toplevel_page_tribe-common', // Settings & Welcome.
		];

		// If not a valid screen, don't display.
		if ( empty( $current_screen->id ) || ! in_array( $current_screen->id, $screens, true ) ) {
			return false;
		}

		$now          = Dates::build_date_object( 'now', 'UTC' );
		$notice_start = $this->get_start_time();
		$notice_end   = $this->get_end_time();

		$should_display = $notice_start <= $now && $now < $notice_end;

		/**
		 * Allow filtering of whether the notice should display.
		 *
		 * @since 4.14.2
		 *
		 * @param boolean                          $should_display Whether the notice should display.
		 * @param Tribe__Admin__Notice_Date_Based $notice  The notice object.
		 */
		return apply_filters( "tribe_{$this->slug}_notice_should_display", $should_display, $this );
	}