public function get_black_friday_end_time() {
		$date = Dates::build_date_object( 'December 1st', 'UTC' );
		$date = $date->setTime( 5, 0 );

		$end_time = $date->format( 'U' );

		/**
		 * Allow filtering of the Black Friday sale end date, mainly for testing purposes.
		 *
		 * @since 4.12.14
		 *
		 * @param int $bf_end_date Unix time for Dec 1 @ 6am UTC.
		 */
		return apply_filters( 'tribe_black_friday_end_time', $end_time );
	}