public function virtual_events_notice() {
		$link = sprintf(
			'<a href="%1$s" target="_blank">%2$s</a>',
			esc_url( 'http://m.tri.be/1aky' ),
			esc_html__( 'Virtual Events for The Events Calendar', 'the-events-calendar' )
		);

		return sprintf(
			/* translators: the placeholder is for the link to the Virtual Events for The Events Calendar information and download page. */
			_x( '? Just launched: %s! Identify events as virtual events, Zoom integration, hidden livestream links and more.', 'Virtual Events Announcement Banner', 'the-events-calendar' ),
			$link
		);
	}