public function maybeShowMetaUpsell( $postId ) {
			?>
			<tr class="eventBritePluginPlug">
			<td colspan="2" class="tribe_sectionheader">
				<h4><?php esc_html_e( 'Additional Functionality', 'the-events-calendar' ); ?></h4>
			</td>
			</tr>
			<tr class="eventBritePluginPlug">
			<td colspan="2">
				<p><?php esc_html_e( 'Looking for additional functionality including recurring events, ticket sales, publicly submitted events, new views and more?', 'the-events-calendar' ) ?> <?php printf(
						esc_html__( 'Check out the %savailable add-ons%s.', 'the-events-calendar' ),
						'<a href="' .
						esc_url(
							add_query_arg(
								array(
									'utm_campaign' => 'in-app',
									'utm_medium'   => 'plugin-tec',
									'utm_source'   => 'post-editor',
								),
								self::$tecUrl . self::$addOnPath
							)
						)
						. '">',
						'</a>'
					); ?></p>
			</td>
			</tr><?php
		}