public static function setup_ecp_template( $query ) {

			do_action( 'tribe_events_filter_the_page_title' );

			if ( self::is_main_loop( $query ) && self::$wpHeadComplete ) {
				// on loop start, unset the global post so that template tags don't work before the_content()
				add_action( 'the_post', array( __CLASS__, 'spoof_the_post' ) );

				// on the_content, load our events template
				add_filter( 'the_content', array( __CLASS__, 'load_ecp_into_page_template' ) );

				// remove the comments template
				add_filter( 'comments_template', array( __CLASS__, 'load_ecp_comments_page_template' ) );

				// only do this once
				remove_action( 'loop_start', array( __CLASS__, 'setup_ecp_template' ) );
			}
		}